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Hello and welcome! I am an Associate Professor of Marketing at Tilburg School of Economics and Management (TiSEM). In my research, I advance the measurement of heterogeneous consumer preferences, particularly how different consumers respond differently to policy interventions, such as nutritional warning label regulations or bans of product alternatives. My recent research examines how voluntary animal welfare labels influence consumer behavior and assesses the market potential of new food products. Another stream of my research studies how digital platforms can guide users’ consumption through promotions in the app. My research has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Quantitative Marketing and Economics.  I am the recipient of the 2023 Paul Green Award,  was selected as a University of Washington, Foster School of Business Early Career Fellow in 2024,  and was nominated the ISMS Early Career Fellow Scholar in 2022. 

Contact:

Tilburg University

Tilburg School of Economics and Management

Marketing Department

PO Box 90153

5000LE Tilburg, the Netherlands

Email: 

[email protected]